3 min read

Launching a SaaS Solution in 10 Months : From the Idea to Product-Market Fit

Rietmann & Partner and Modeso Ventures joined forces to build Aumico, a digital SaaS platform for automating complex auditing processes. In just 10 months, we managed to achieve a product-market fit and onboarded the first ten clients. Discover the main milestones of this journey, from research workshop to MVP release.
Written by
Jonas Greminger
Published on
October 16, 2023
Read time
3 min read


The journey to launch aumico, a scalable web-based financial auditing software, began with a shared vision between Rietmann & Partner and Modeso Ventures. Recognizing a need for optimization in the Swiss financial auditing process amid growing digitalization, Rietmann & Partner sought a technology-driven agency with an entrepreneurial mindset and technical expertise. Modeso Ventures AG, with their experience in developing SaaS solutions and strong technical background, saw potential in the idea and agreed to share investment, risk, and potential success. This collaboration gave birth to the new venture, aumico.

Client Overview

Rietmann & Partner is a financial audit specialist firm based in St. Gallen, Switzerland. They provide a wide range of services, including auditing, tax advice, corporate advice, and trust management. With a focus on delivering quality and personalized service, Rietmann & Partner is well-regarded in the industry and trusted by clients to deliver expert financial advice.

In 3 Steps to a Product Market-Fit

The challenge of simplifying the complex financial auditing process was overcome by dividing the product vision into a Minimum Viable Product (MVP). This approach facilitated a phased software development process and reduced overall risk.

Alignment Workshop (Research-Phase):

The journey began with an alignment workshop. This workshop provided a deep understanding of the markets and product’s complexity and vision, and allowed the team to get to know each other and develop a shared vision for the project. Ensuring that everyone shared the same understanding and vision was essential for the success of the venture. Here are the main steps we conducted:

  • Storyboard: we clearly identified the problem we want to solve and our value proposition in our target market.
  • We conducted interviews with potential target group
  • Defined the user journey
  • We conducted a competitor analysis
  • MVP Scope – we identify minimum set features required to address the problem and validate the idea with potential customers.
  • We provided a detailed cost indication for MVP with a binding cost selling.
Minimal Viable Product (MVP):

The team scoped the simplest possible version of a product in order to test its viability in the market. Our MVP included only the most essential features necessary to satisfy early adopters and provide valuable feedback for future product iterations. It allowed for a fast time-to-market, reduced development costs, and a reduced risk for the development team. Some key elements of this phase:

  • We create a working prototype of the MVP with the minimum features identified.
  • We iterated and improved our prototype based on feedback.
  • We developed & launched our validated MVP.
  • We continuously updated and improved the MVP based on feedback to ensure that it continues to meet the needs of our target market  until the Product Market-Fit was reached.
Product Market-Fit

With our agile and lean software development approach, we were able to achieve a product market-fit within 10 months. With the MVP we could onboard 10 clients (early adopters) and continuously validate and  iterate client feedback to increase our client base.

Scrum framework

This methodology allowed the team to be highly agile and responsive to changing requirements, while reducing the overall project risk. Communication was facilitated through Slack and Google Hangout, while Jira and Confluence was used as the project management and documentation tool. The key steps of the Scrum framework used by Modeso are:

  • Two weeks sprints, including regression testing
  • Daily stand-up meetings
  • Refinement meeting
  • Sprint planning 1 and 2
  • Demo meeting
  • Release deployment
  • Retro meeting

Project Inspiration

Weekly newsletter
No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Header image

Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Accept all cookies

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.